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2018-19 Adviser Forum East has ended
**Reminders: Please bring a notebook and pen to every session, and wear your CAC name badge at all times.**

Dear CAC family,

Welcome to our Adviser Forum East in New York City! We are thrilled to have you here in the Big Apple and are grateful to our host chapter, the awesome NYU Corps!

Our theme this year goes to the heart of CAC’s mission -- Advancing Opportunity. The goal over the next few days is to recommit ourselves to advancing opportunity in various ways. We hope you will discover best practices from your peers, engage with the research, reflect on your journey and what may lie ahead by interacting with the alumni panel and industry workshops, and be inspired by our guest speakers whose stories capture in powerful ways the journey to advancing opportunity.

On behalf of our national team and Board of Directors, we are grateful for the work that each of you — 716 advisers serving 210,000 students in 16 states across the country — do every day. We continue to build a national movement at a critical time in our nation’s history. Let us commit to ensuring every student hears those four key words, “I believe in you” and, together, we advance opportunity.

It is an honor to serve with you!

Yours,
Nicole Hurd
Founder and CEO
College Advising Corps
avatar for Jenny Rickard

Jenny Rickard

The Common Application
President & CEO
Jenny Rickard is President & Chief Executive Officer of The Common Application, a not-for-profit member organization committed to the pursuit of access, equity, and integrity in the college admission process.
 
Jenny has shown a strong commitment to college access as evidenced by her accomplishments as the chief enrollment officer at both the University of Puget Sound and Bryn Mawr and in admission roles at Swarthmore and New York University School of Law. Her extensive service within the national higher education community includes a wide range of roles with the College Board, Association of College Counselors in Independent Schools (ACCIS), US Department of Education, and The Common Application Board of Directors - serving as Board President from 2007 to 2008. Within the corporate field, Jenny was a vice president responsible for higher education product strategy at PeopleSoft. She also was a consultant for the higher education software company Datatel and started her career on Wall Street at J.P. Morgan & Co.  
 
Since Jenny joined the Common App in August of 2016, the organization has developed a long-term strategic plan and roadmap and has expanded its access initiatives, including the acquisition of Reach Higher, the college access and success campaign founded by former First Lady Michelle Obama during her time in the White House, and the development of a new application system for transfer and adult students.  
 
Jenny received a doctorate in higher education management from the University of Pennsylvania; a Master of Business Administration degree from New York University, Stern School of Business; and a Bachelor of Arts degree in political science from Swarthmore College.